strategy + marketing
Storytelling and meaningful experiences are at the heart of connecting with your audience. Market research and creative kick-off sessions drive the basis of our marketing strategy into fully-integrated creative campaigns that engage with your targeted audience.
Advertising
Market research
Brand audits
Digital marketing
Social media strategy
Integrated campaigns
Content Writing
Public Relations
Investor Relations
Advertising
Market research
Brand audits
Digital marketing
Social media strategy
Integrated campaigns
Content Writing
Public Relations
Investor Relations
Foothills Tourism 2020 Seasonal Guide
The Foothills Tourism Seasonal Guide is designed as a digital trip planner, one that promotes the region and inspires visitors, whether they are looking for no-hassle family-fun, outdoor adventures or a culinary experience. Read More
Canadian Badlands Seasonal Passport
The Canadian Badlands Seasonal Passport (a free downloadable PDF on the Canadian Badlands website) is a bright, playful guide to the wonders of the region, full of compelling imagery, illustrations, simple listicles and visitor information. Read More
Canadian Badlands Experience Guide
This guide is designed to inspire visitors looking to explore the region by giving them a complete overview of the Badlands. Stories, itineraries, iconic visuals and interesting facts share the pages with more detailed tourist information, all organized by geographical area and “hub” city. Read More
Gran Tierra NaturAmazonas Brochure
Highlighting Gran Tierra Energy’s commitment to preserving the environments in which they operate, this custom designed tri-fold brochure features their flagship environmental initiative, NaturAmazonas. Strong natural tones combined with bold statistics tell an engaging story. Read More
Gran Tierra Protecting Water Brochure
Showcasing Gran Tierra Energy’s commitment to water preservation, this tri-fold brochure utilizes a custom technical illustration to highlight the company’s water protection and remediation policies. Read More
Indigenous Tourism Alberta Experience Guide
An emphasis on large photography and strong colours bring experiences to life in this guide. Clean, modern typography compliments strong visuals, and small map indicators are provided for a quick and easy location reference for the potential visitor. Read More
Field Law 2017 Holiday Card
With a theme of Canadian animals in mind, nonfiction created a custom illustrated caribou perched on a ledge for Field Law's 2017 holiday card. Read More
Canada Beef Marketing Materials
A collection of brand aligned promotional marketing materials to help tell the story of Canada Beef. Read More
Canada Beef Ad Campaign
Our experience with the Canada Beef brand refresh made us the perfect candidate to develop the 2016 “Why Canadian Beef” ad campaign. Working closely with the client, we designed both beef producer- and consumer-focused ads that helped show why Canada is what’s best about Canadian Beef. Read More
Kids Cancer Care Dad & Daughter Event Marketing
Each year, nonfiction proudly partners with Kids Cancer Care to create an unforgettable experience for the annual Dad and Daughter Gala attendees. A unique theme is brought to life through a custom logo design, invitation and program creative as well as event signage. … Read More